The First Generation Bronco
The original Bronco was only offered in a two-door option, with a variety of trim levels that differed over the next 10 years. Its simple yet effective design featured a boxy body, a solid front axle, and a rear leaf spring suspension. The Bronco was initially intended for use as a farm truck or utility vehicle, but its versatility and ruggedness quickly made it popular for recreational activities like camping, fishing, and hunting.
1966-1977 Ford Bronco Trim Levels
- 1966-1977 Base Bronco - Bare bones but beautiful.
- 1967-1977 Bronco Sport - This came with three body options: Roadster, Pickup, and Wagon. The roadster was discontinued in 1968 with only 5,000 made. They are extremely rare today. The pickup truck configuration lasted until 1972.
- 1973-1977 Bronco Ranger - Focused more on luxury, the Ranger came with carpet and woodgrain in the interior.
- 1973-1975 Bronco Explorer - Borrowed from the F100 Explorer Special, this trim focused on upgraded interior and exterior colors and upholstery.
The Value of a Good Restoration
1966-1977 Broncos hold a pretty impressive resale value as a roller or even in “questionable” condition so it’s no surprise that a fully restored classic Bronco could take a sizeable bite out of your retirement fund. But you can’t spell “Fund” without “F-U-N” and guess what driving a classic Bronco is… Yes, expensive but it’s also fun. So if you’re going to restore a classic Bronco, it’s worth it to do it right.
Here are some things to consider when restoring a Classic Bronco:
- Bodywork: Repair any rust spots properly with patch panels or replacement Bronco body parts.
- Interior: Use Ford OEM or better quality materials when reupholstering seats, and repairing cracked and faded dashes, and worn carpets.
- Mechanical Components: Overhaul and rebuild the engine using quality parts. Seek professional help and advice when working in systems you are not familiar with.
- Systems: Use reputable vendors that sell quality OEM and replacement parts like headlights, tail lights, wiring harnesses, etc.
- Add-Ons/Upgrades: Look for vendors that sell factory fit upgrades that use modern technology like LED lighting, modern power steering components, exhaust, and wood Bronco bed liners that are easy to install.
Follow these simple tips and you are well on your way to having a great investment vehicle that is sure to increase in value year over year. The classic Broncos are getting harder and harder to find. The ones that are in great shape and for sale, are even more difficult to find.
Conclusion
The first generation Ford Bronco is a timeless classic that continues to capture the hearts of enthusiasts. A well-restored Bronco can be a rewarding investment, offering both enjoyment and financial value. Whether you're a dedicated collector or simply appreciate the beauty and heritage of classic vehicles, the Ford Bronco is a worthy addition to any garage.
